With launching of smartphones it has overtaken the desktop devices past several years. The size of the screen are larger and ease of use make the consumer so comfortable with device. Google and Facebook are trying to make more formatting so it will be beneficial for the users to use apps on smartphones easier than the desktop.
Everyday there is new start-ups and contents for the users. The internet has created new world of technology and business. There are so many websites launching to promote the different kind of business but this make the consumer so confused and bored seeing the same kind of ads for promoting the products. So the online marketers are launching some technologies and logistics limits of personalisation to make it more interested and safer for the audiences. They come in different features, individualisation and useful data to have repeat visiting of visitors.
In the world of smartphones, they are so many things launched to promote the marketing, in this way different apps are the launched for the business. Users are addicted to the apps than the traditional websites. Recently google has launched the app streaming to access the unique functionality within the results.
Multi- point Marketing:
Now a day’s people are having difficulties in making decision because of so many advertisement. Internet has created a diversity among the peoples as now it is easier to telecast the anything in every corner of the world by introducing the diverse channels.
The internet marketing is becoming a co-independent as it is not possible without the content marketing strategy. This world is an integration of world. Now integration is most important for the advancement. Marketers cannot thing to separate strategies for the advancement.
More Purchase point:
Now a days the purchasing option is not difficult as it is available everywhere. Many apps has adopted the option for in app purchase or in app check out. It is acceptable that the purchase decision has become complicated for the consumer but this give an advantage to the marketers to rearrange the product to the consumer demand before they proceed to the website.
Better advertisement option:
In 2016 the advertising world has taken new shape in a long run. There are many option than ever. This a great opportunity for the marketing to peruse the new ideas to meet the need of consumer demand and utilize the results for the betterment. Attention metrics has become a revolutionized in way to get successful ads by calculating there qualitative experience of user. Latest ads and old technologies are cropping in new and old technologies alike.(Forbes.nd)